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Burberry Check the tag design has long been accepted by the public, glasses series have almost quarter after quarter bored playing the Burberry style.
Brand Profile:
Brand Name: Burberry Burberry
Registry: United Kingdom
Founder: Thomas Burberry
Designer: Christopher Bailey
brand lines:
① burberrys (Burberry): Clothing
② prorsumhorse (Prong Hugh House): Accessories and other
category: gabardine raincoat, women's series, cosmetic series, sewing equipment, fine food, children's clothing , line package, table, etc.
Brand Identity: burberrys
design style: noble, elegant, practical and classic
brand image:
to understand the image of Burberry, best to start with some of Hollywood spy movies. The earliest and most successful example is: Hengfu Lai. Bogart in the film Hepburn in There is also the Stricker universal Douglas.
In addition, the camel, black, red and white combined into a grid pattern, almost representative of the Burberry. This was originally a 1924 Burberry plaid raincoat lined design of the series, now Burberry has become the classic signs.
brand history:
1853 born Thomas Burberry, who apprenticed in a cloth shop, 21 years old, he decided to set up its own creation in the United Kingdom Hampshire clothing stores,vibram 5 fingers, which also created the brilliant brand Burberry.
1879 年 Burberry developed a fabric: gabardine, also at this time to win everyone's approval Burberry. This fabric is very interesting is the source of inspiration, Thomas Burberry shepherds and farmers found that at the time, wearing linen tunic wonderful cool features as much, they decided to learn from. After a series of studies, the unique way he kept secret, anti-wrinkle into a waterproof, breathable and durable fabrics. This fabric is named for Thomas Burberry gabardine, and use the word as a trademark of Burberry up to 40 years.
until today, Burberry create lightweight, waterproof clothing approach is still a secret. In 1891, Burberry and effective in London than in Canada opened a branch near the square, followed and consolidated its original style.
Burberry fashion brand in a more practical until a brand, until the 19th century, also in people's outdoor apparel accounted for the mainstream. In the late Victorian and early Edwardian, Burberry almost all production of a special outdoor sports and hunting waterproof clothing, including ladies golf and archery clothes, men's tennis equipment, fishing equipment, as well as mountain climbing, skiing, cycling clothing. Even in 1914, the British officers were also wearing Burberry specialize in the production of the badges, with Browne's cuffs, collar between the buttons, bags deep pocket, weatherproof cover and attached to the pockets of the metal ring. It is estimated that more than 50 million during World War II British soldiers are wearing Burberry's.
20 century,mac makeup, Burberry launched a number of occasions, respectively, for a variety of sports attire for those who like outdoor activities, to provide different options. With its excellent wind and insulation functions, it once again become the explorer of choice and flying home. Roald Amundsen with a Burberry dress will set foot in Antarctica, and in becoming the first person to visit Antarctica, he not only is the ice and snow force like Burberry's companion, but also in the local left a Burberry tent. Then Sir John Alcock and Arthur Brown set a record degree of success over the Atlantic, the wearing apparel is Burberry.
the past few decades, Burberry mainly in the production of raincoats, umbrellas and scarves mainly in magazines and other media now, we can see its long plaid plaid and a variety of marriage dress, can be said to find another new path. Mastermind behind the design in 1998 was appointed director and head of Roberto Menichetti. His aim is: to learn the essence of Burberry in traditional clothing in order to better develop a new generation of products. Menichetti his creative scope to women, dresses, accessories and men's suits on. Burberry's new image to be made public, Menichetti also specifically hired photographer Mario Testino, and launched a project called Today, Burberry opened in major cities in the world, a number of stores, the main person in charge of Rose Marie Bravo said she will spend a few years to realize her dream of Burberry. We wait and see,mac makeup wholesale!
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