2011年4月12日星期二

Inheritance of a long history of Balenciaga brand to enter the female fragrance market _ _ Sina Sina

     Home News Sports Entertainment Financial Science and Technology blog video podcast stock car school education, real estate game Constellation weather text messages women love to ask the navigation pass out mail Sina women> INDUSTRY http://www.sina.com.cn 2010 年 03 月 11 日 08:10 Sina women Lead: According to When the economy new perfume? After all,vibram 5 fingers, the investigation, development, production should be a great investment. The answer is simple: money. With perfume to make money with the lottery probability may be similar, but as soon as his followers, access to resources can be used for several decades.
    Balenciaga shoes building blocks will be 200 new fragrances each year to enter the market. This year's latest fragrance from Balenciaga (Balenciaga). The senior clothing company founded in Paris in 1937, born in Spain, founder of Cristóbal Balenciaga. In 2001 the brand sold to Gucci Group. Balenciaga Paris (Balenciaga Paris) is a floral fragrance of modern urbanization, only the exclusive Harvey Nichols in the UK launch (in January). This is the brand's first signature fragrance created to, after the Second World War launched Le Dix (the company name address 10 Avenue George V).
    Balenciaga perfume according to market research firm Euromonitor data, in 2008 the value of the global fragrance market of 240 million U.S. dollars, accounting for 16.54 billion U.S. dollars-known perfumes. But 80% of the perfume of the commercial life no more than 2 years. Some are man-made, for example, the positioning of stars perfume just fast money.
    Chanel No. 5 Chanel cosmetics has now become the cornerstone of responsible for the Marc Jacobs, Calvin Klein and Chloé perfume giant Coty Prestige, now under the licensing agreement for cooperation with the Paris family. Coty Prestige President Michele Scannavini about Balenciaga, said: can survive 24 months, 5 years does not fall only means a classic. Such a classic Chanel No. 5 perfume is launched in 1921,mac makeup, has become the cornerstone of Chanel cosmetics.
    Balenciaga Perfume is done by the publicity Charlotte Gainsbourg Balenciaga in Paris to help the hot and the classic twin objectives to be achieved Balenciaga designer Nicolas Ghesquière, chief standards. Scent must be able to make people remember, perfume bottles to be quite special, but also by the actress and singer Charlotte Gainsbourg to do publicity.
    Isabelle Guichot said the company's chief executive, Balenciaga's business model is not built on the perfume income, with only a few fashion companies like them. Balenciaga's name has remained the pure sense. Gucci acquired Balenciaga in 2001, the already have a fragrance license agreement, valid until 2008. Thanks to Cristóbal Balenciaga's nephew, he did not comply with his uncle's behest, in 1972 sold the brand (the old tailor's wish is to make the brand with the end of their death.) With the acquisition of German big business Hoechst, Paris family was out in the cold; 1986 and re-sold, buyers are Groupe Jacques Bogart, in addition to Balenciaga, Rumba, and there's Talisman. What are the two brands, no one remember.
    Le Dix Perfume under the
    To achieve this goal, they must find a buyer, including North America (still the largest high-end fragrance market, coming soon), Germany (Europe's largest consumer of perfume, the highest in France, after); Russia (next month), these regions and new French perfume known origin. Although this perfume is very elegant, but also found the location, but still need to find the right sales places such as department stores, at least not have to wear leather skirts, where the customers.
    Balenciaga name in the perfume industry recovery will bring more revenue. Although the Internet to search Le Dix, but it is difficult to find Cristóbal Balenciaga launched this perfume. Guichot said: ; Copyright Notice: Original manuscripts, reproductions, please indicate the source Sina strictly female.
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